So I’ve removed all the clutter and reduced the lag, the following is what I think of some of the online ad serves that I’ve tried and tested.

Adsense
Possibly the least fancy but quite relevant and surprisingly, the $$$ is comparable to other ad serves. Some ads are cost-per-click (CPC), some are cost-per-thousand-impression (CPM). My ads are mostly CPC because it’s not so huge/popular that advertisers choose to place an ad here for CPM. Cashout at US$100.

Advertlets
You get paid CPC and CPM, payout is in RM, cashout at RM$100. No minimum traffic requirements. One of the prettiest advertisements. Malaysian based company, server lags out terribly quite frequently causing my blog to load slowly.

BLOG2u.SG
One of my favorite and best paying, they match you with an advertiser and you get to choose whether or not you wish to write an advertorial on the vendor. Singapore-based, cashout is immediate via internet bank transfer! Remember to say keymistress referred you!

Nuffnang
Verdict: Don’t waste your time.

WidgetBucks
Welcome to the MLM of online advertising! Ugly flash ads, CPC only. Good for massive tech blogs, doesn’t work for me.

At the end of the day, I wonder when I’ll ever hit the minimum cash payout. Probably after 3 years of blogging, maybe?

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Tags: ads, adsense, advertlets, blog2u, cashout, compare, nuffnang, review, singapore, widgetbucks

If you happen to notice (who wouldn’t) the Advertlets ads I have on my website, well, that’s half the battle won because they work! Firstly, Advertlets ads are nicely designed and they capture your attention. Next, they have campaigns like Victoria’s Secrets, Local Design, and Snapfish that both you and I would be interested in. They come in different shapes and sizes so you can choose one that best fits your blog template.

Example of an Advertlets ad

But what’s most important, is that apart from earning by ad clicks from your readers, they pay you by cost per impression (CPM) too! Don’t you find it ridiculous to be helping your ad provider company by listing so many of their (random) advertisements and having nobody click on them, thus translating to zero earnings? Especially true for personal blogs like us that don’t get a thousand hits per day, if 1% of our readers actually click on the ads, it still equates to almost zero clicks per day.

I was pleasantly surprised to see that I earned a few cents on the first day of putting up Advertlets ads. Few cents may not be a lot but at least I am getting something. They also have special campaigns for bloggers every now and then, such as this one that I’m participating right now: place an Advertlets ad, write a review on Advertlets, and you get $15 immediately!

Just to add another 2cents (pun intended) to this, I’m glad I ditched their competitor because the staff at Advertlets actually do reply to your e-mail should you have any queries; you know they did read your mail and put some thought into replying by reading their replies which makes me feel well taken care of.

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Tags: ads, advertlets, advertorial, cost per impression, cpm, for bloggers, online advertising, search engine optimisation, seo